Benchmarking its different types and functions

BenchMarking: Definition, Types and Its Successful Performance

Competitive benchmarking is a direct competitor-to-competitor comparison of a product, service, process, or method. Companies that start small build a history of success and gain the experience required to undertake more substantial efforts.

Increases the awareness of your costs and level of performance compared to your rivals. If your organization is not experienced at it, the initial costs could be huge.

Benchmarking helps organisations focus on weaknesses and strengthen them. Figure 4 identifies some other reasons to benchmark internally. It is sometimes impossible to assign a metric to measure a process. For example, suppose a company finds that, relative to the norm, a low percentage of its help-desk calls are resolved on the initial call.

It would also allow ordering customized parts that were needed for the new features. In subsequent sections we focus on best practice benchmarking, although not to the exclusion of metric benchmarking.

Later, IS professionals also sought practical measures of productivity and output that could be compared to industry norms.

Understanding the Purpose and Use of Benchmarking

However changes in technology reduce the value of such trend analyses. Metric benchmarking is the use of quantitative measures as reference points for comparison against prior experience, industry norms, or best-in-class organizations. Definitions may change over time within the same organization due to changes in leadership and priorities.

Document the current process. These could include air traffic control, cell phone switching between towers, transfer of patients from surgery to recovery rooms. Unfortunately, while change can be measured fairly easily, the impact of change is measured over time, and can rarely be attributed to the success of a single initiative.

Metric benchmarking allows a company to compare its investment in IT and IS to other similar companies. Choose the team that is qualified. Design a detailed survey to gather information. This process is usually referred to as "technical benchmarking" or "product benchmarking". The team identified that the activities adding the most to the cost are marketing and purchasing parts in an open market.

One, commonly called metric benchmarking, is indeed what IS professionals have been used to. After reading you will understand the basics of this powerful marketing and compare approach.


Due to the vast differences in resource investments and possible outcomes associated with different types, management must make the decision and identify which type the benchmarking team is to use. Prepare your company for change. For instance, if one were interested in improving hand-offs in addiction treatment one would identify other fields that also have hand-off challenges.

Operational benchmarking embraces everything from staffing and productivity to office flow and analysis of procedures performed.


In the private sector, a retail food store chain selects its most profitable store as a benchmark for the others. It differs from operational benchmarking in its scope. Complacency is a potential problem at all levels of management.Benchmarking occurs across all types of companies, including private, public, nonprofit, and for-profit, as well as industries e.g., technology, education, and manufacturing.

Many companies have positions or offices in the company that are in charge of benchmarking. BenchMarking: Definition, Types and Its Successful Performance!

Definition of Benchmarking: Benchmarking is the continuous process of measuring one’s own product, services and ac­tivities against the best level of performance.

Benchmarking can be applied against any product, process, function or approach in business. Common focal points for benchmarking initiatives include: measures of time, quality, cost and effectiveness and customer satisfaction.

Types of benchmarking. There are different types of benchmarking that are oriented towards a speciality. Some examples are: Benchmarking can be applied to any operational process or to any function. Many investigation techniques are used such as having conversations with clients, staff and suppliers, marketing research, quantitative.

In this lesson, we will look at the different types of benchmarking, the stages of benchmarking, and a real world example.


4 Types Of Benchmarking posted by John Spacey, April 26, Benchmarking is the practice of comparing your business metrics in order to evaluate the performance of strategies, processes, practices, designs and operations.

Benchmarking its different types and functions
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